Modern Racing Form. We wanted a name that emphasized that we were a different entity that was going to be added to a market that was oversaturated with products that didn't feel "true" to the sport of racing or the automotive industry. A new form of racing gear; thus MRF was born as an idea to help expand the scope of the racing community and to get others just as interested in cars as we are.

We are a local business based out of Kalamazoo Michigan, created in early 2025 to "try" and see if our type of gear would be well received. However, even before that, we had some values that we knew we wanted to stick to.
Firstly, we know the value of something that is thought of, created, built, and designed by a person. There is no replacing imperfect perfection that only a genuine design has. As such, we are proud to say that our designs are 100% AI-free. Let me tell you about our process! Daniel and Luke will attend events around the midwest(and hopefully further someday), and then we ask for permission to take photos of truly unique and good-looking cars, Daniel takes those pictures and makes them into the gear you can see on our storefront, and then we get all of our gear printed by another local Michigan business and sent to us all before it gets sent to you.
Secondly, we believe that the expansion of the sport is the first and foremost goal of MRF. Therefore we try and keep our prices as LOW as possible so that as many people can have access to this type of gear as possible.
Lastly, and most personally. This is a passion project that we are undertaking as two people with families and full-time jobs outside of MRF. We ask for patience when dealing with anything from the shipping of your orders to the returns or any questions directed to us. We do have a frequently asked questions page, so feel free to look there before sending us an email but know that we do see and take your emails very seriously!

We appreciate your time and your patronage, thank you so much for choosing MRF!